Smirnoff Ice
Smirnoff Ice helps you open up when catching up with friends.
in-store activation
Each panel is laid out in tandem along aisle floor. Each panel consists of a short criticism the consumer’s choice of the section the pannel is placed in front of.
ambient
Bar stools are colored and labeled to match the different flavors of Smirnoff Ice. Coasters and exclusive bottle design contain various conversation starters on them.
coaster design
bottle design