UniQlo Heattech
The Heattech fabric traps the thermal energy generated by your body in air pockets within the fabric. Cold temperatures stop people from doing the things they enjoy outdoors, Heattech Hotspots make it possible to enjoy outdoor activities, even in winter.
Outdoor
UniQlo will wrap outdoor locations in the Heattech fabric, trapping the heat generated by space heaters inside. Consumers will be able to experience how much warmth the Heattech technology is able to provide when they see the springtime life flourishing inside the HotSpots.
Locations include: rooftop bars, soccer fields, basketball courts, park seating, outdoor cafes, bus stops, and outdoor restaurant seating.
Front & Interior View of UniQulo HeatTech Hotspot
Back & Exterior View of UniQulo HeatTech Hotspot
Digital
UniQlo will create a sensored heat map extension for both Google and Apple maps. The map will show outdoor location temperatures, with the hottest spots being UniQlo Heattech HotSpots, making warmth easier than ever to find.
When users are in a UniQlo Heattech HotSpot, the temperature on the map will change to what it feels like inside the Spots instead of the outside conditions.
digital
UniQlo Heattech HotSpot location suggestions on Maps and Yelp.
